Knoll- Pharma

Projects:

Knoll 

Category:

Medicine and Pharma

Time:

7 Months

Location:

Delhi

Knoll- B2B Pharmaceutical Brand

Knoll is a pharmaceutical brand. Because of category restrictions, direct advertising was not an option. The only way to generate demand digitally was through surrogate advertising, done carefully and within platform limits. Before we stepped in, digital lead flow was limited and inconsistent. The sales team was capable, but they didn’t have enough inbound volume to work with. The requirement was clear: generate leads at scale, while staying compliant.

Untitled design (67)
Untitled design (68)

Meta Ads (Surrogate Lead Generation at Scale)

We handled Meta ads end-to-end, focusing only on lead generation.The strategy was not about branding or reach. It was about volume, consistency, and cost control. We were spending around ₹3,000–₹4,000 per day on ads.

Using surrogate creatives and compliant messaging, we built campaigns that could:

  • Capture average 6000 leads every month efficiently
  • Attract relevant users
  • Feed the sales team continuously

The Outcome

  • At an average 6,000 leads were generated
  • Lead flow was consistent day after day
  • Cost per lead stayed controlled at scale 
  • The sales team had enough volume to work continuously

All leads generated through Meta ads were passed directly to the Knoll sales team, who handled follow-ups and conversions internally.The important part here was not just the number. It was predictable.The brand could finally rely on digital ads as a steady lead source instead of something uncertain.

What Changed for Knoll?

This worked because we didn’t try to make Ilena look like a luxury brand or a viral brand.
 We treated it like what it is, a product-led makeup business that needs trust before purchase.

  • Digital became a primary lead channel
  • Lead volume increased without increasing daily risk
  • Sales teams stayed busy instead of waiting for enquiries
  • Paid media moved from testing to execution mode

This worked because the focus stayed practical. We didn’t try to be creative for the sake of it. We built a system that produced leads every single day and let the sales team do what they do best.