Indie Curls

Projects:

Indie Curls

Category:

Hair Extensions

Time:

7 Months

Location:

Global

Indie Curls- Human Hair Manufacturer- B2B + D2C

Indie Curls” is a human hair manufacturing brand that has been founded by Mr. Sunil and Mr. Vineet, and they function from their manufacturing unit located at Narela, Delhi. Their office operates within the factory itself – an arrangement that simply indicates the closeness of their involvement with the manufacturing process. The business offers pure human hair, as well as Remy hair, with various types such as Straight Hair, Curly Hair, and African Hair, depending on the customer’s preference regarding the hair type or color. They serve both Indian as well as overseas markets with emphasis on B2B customers.

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The Situation Before We Stepped In

Indie Curls were strong on their production setup, but this didn’t translate to their online presence. They relied heavily on offline network connections, referrals, and direct marketing. However, even with the ability to support global clients, they were invisible in the places where serious buyers were looking, that is Google.



They Required:

  • A website that accurately represented them as a manufacturer
  • Organic Visibility for high intent keywords such as Remy Hair Manufacturer
  • A virtual presence which could attract inbound foreign inquiries
  • We visited their factory at Narela numerous times and worked from their office within the manufacturing facility. This helped us to gain insight into the following:
  • Being inside the factory helped us understand the business from a perspective that no brief and call ever could.



The First Real Alignment

In our conversations with Mr. Sunil and Mr. Vineet, it became apparent that they didn’t need an aggressive marketing strategy or flashy promises. They simply needed the right people to reach out to them and trust them as a genuine manufacturer.

Developed a site according to their preferences

Organized the material to position the company Indy Curls as a product manufacture rather than a reseller. Established trust factors that are necessary and useful for both domestic and international consumers.



SEO Strategies and Outcomes

  • Containing high B2B and B2C intent and manufacturer-specific keywords
  • The site was optimized for search terms such as ‘Remy hair manufacturer’
  • Quality of traffic has been given priority over quantity

The rankings of “Indie Curls” started appearing on the Google listings for major manufacturer-targeted keywords, like “Remy hair manufacturer



  • International clients' organic inquiries 
  • Website ranking on first page of google    
  • A website which started functioning as a true business resource
  • Organic inbound leads

Why This Project Matters to Us

This project has reinforced a strong belief we hold: to develop the correct strategy, one must also understand the business on a certain level. Being there in the factory, seeing the work in action, and knowing how the brand does business made it possible for us to deliver solutions that were practical, honest, and effective.