Tipsy- Lingerie

Projects:

Tipsy

Category:

Lingerie

Time:

6 Months

Location:

Delhi

Tipsy- Ecommerce lingerie brand.

TIPSY is an e-commerce lingerie brand. They sell everything from single lingerie pieces to full lingerie sets. The product range was solid, and offline sales were already consistent. The problem was not the product. The problem was online. Before we stepped in, TIPSY had almost no meaningful online presence. Social media was being handled by another agency, but it was purely activity-based. Posts were going up, views were coming in, but sales were not happening. The brand was present online, but it wasn’t converting.

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Organic Social (Turning Views Into Sales)

We started with organic content, because the brand needed proof before scale. From the very beginning, the focus was clear: content that sells, not content that just looks good.Even in the first month, when videos were getting as low as 200 views, something important happened.
Almost every video was generating 1–2 sales in the first month.

It showed that the problem earlier was not reach or algorithm. It was in the wrong content direction. Once the content started speaking to the right audience in the right way, sales followed naturally.

As consistency Improved: 

  • Sales grew not only views 
  • Engagement improved- People started recognising the name
  • Sales became more regular
  • The brand started seeing online traction for the first time

Meta Ads (Bringing Sales)

Once organic content proved that the product sells online, we moved to Meta ads.We ran:

  • Awareness campaigns to expand reach and build familiarity
  • Sales-focused campaigns to convert intent into orders

Because the content was already validated organically, ads didn’t feel forced. We were not guessing what would work. We were scaling what was already selling. Meta ads started bringing in additional, consistent sales, supporting the organic growth instead of working in isolation.



What Changed for TIPSY

  • Organic content started generating sales from the start
  • Social media stopped being just a posting exercise

  • Online presence went from almost zero to sales-driven
  • Meta ads added predictable e-commerce revenue
  • Online sales finally matched the brand’s offline strength

This worked because we didn’t treat TIPSY like a “social media brand”.We treated it like a retail business that needed online revenue, not vanity metrics.